Viewfinder is a firm that was built with a passion to improve the outdoor advertising standards in Bangladesh. It was founded in 2001. We deliver a wide range of outdoor advertising options; including the creation and installation of all outdoor and indoor media signage, such as large format Billboard, Unipole, Passenger Shelter, CSR work    (City Beautification, Miniature, Sculptures design & developed) Control systems digital signage solutions, LED display, Static digital sign, Road Divider Meridians, PPP- (Private, Public partnerships) for city beautification with The City Corporation, Pourashava  to Innovative and impacting cost effective OOH Solutions and many Innovative display ideas.

Viewfinder has displayed advertisements of several prestigious brands of domestic and global reckoning over 17 years satisfying their mass communication needs every time.  The business policy has always been focused on providing clients with more than the value of their money on diverse parameters such as location, visibility and allied services over the acceptable par standards. We have been actively providing our various services to the society since the years.  “Competing by wisdom, Winning  by morals” is the basic principle of our Company.

Why  Viewfinder ?

Do you recall the last advertisement you have seen outside in the street or at a shopping mall? Do you remember it? What was it about? How long did it take you to read it completely? Did you manage to catch the message in few seconds while you were passing by?

In the advertising context, one of the most important strategies is to find a proper place to introduce a brand and also to create awareness about it. Outdoor advertising is basically referred to any type of advertisement which can reach to consumers when they are outside of their home. These days, many companies prefer to display their products on OOH as a lot of people views it while going to their office/market or while coming home. Viewfinder established in 2001 is an outdoor advertising farm. Our Company started with a simple idea but a simple idea with a powerful vision; To be a leader in solutions provider to co-operations big or small across the Nation. We aim for client satisfaction, when you need an advertising platform, that offers cost-effective and long lasting services, you should think of Viewfinder. With a finger right on the pulse of the latest developments in outdoor, Our two flagship product lines LED display screen & Control systems digital signage solutions are pillars for next generation integrated digital- out -of-home(DOOH)  communications.  We offer our clients an ideal platform to manage all their outdoor needs. All our OOH advertising have been developed with your needs in mind and all our outdoor sites are located in prime areas on highways and within the city to catch the attention of the greatest number of people. We’re here to help you successfully navigate this dynamic media space. Viewfinder offers high quality that are attention-grabbing locations across the country. Viewfinder provides you with exactly this solution by OOH advertising. We help boost brands by inspiring and motivating people through powerful out-of-home campaigns.  Over the last 17 years we have worked hard and sincerely. Since our inception, we have grown enormously and are recognized as a prime service provider in this operation mode. Our OOH/Outdoor  advertising have been selected based on three criteria:

  • The quality of the environment
  • The potential for the format to deliver audiences
  • The attention scale the panel can command from audiences

MISSION

To be regarded as a trusted name in the commercial advertising industry and to become the leading choice for our future clients.

VISION

Our focus is on innovation and creativity within our outdoor location design work, and our tailor-made solutions reflect the brand personality and marketing strategy through unmatched, effective outdoor communication.

OUR CORE VALUES

  • Trust
  • Credibility
  • Competitiveness
  • Innovation & Growth

Why Outdoor Advertising?

Outdoor advertising or some prefer to call it “Out-of-home(OOH) Advertising” encompasses everything from Billboards, Uni-poles, Passenger-Shelters, Overhead Bridges, LED Screen to many other forms of advertising media which are generally large in size, and situated at strategic locations.

Outdoor advertising is an essential part of BTL advertising industry. Nothing grabs and holds a customer’s attention quite like outdoor advertising. Outdoor advertising is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home. Outdoor advertising is a medium which speak for a company when no one is there that cannot be turned off, closed, missed or minimized. When you ensure that a viewer sees your brand/logo at regular intervals, day in and day out, twice each day– Nothing can stop your brand from being on top of the mind. More people are stepping out today than ever before for work commutes, entertainment, recreation and socializing. This is helping OOH, emerge as a powerful primary medium. As such OOH appears to be the medium of the future. It is media which is everywhere and is available 24 hours a day, 7 days a week, generating repeated exposure targeting at the public masses –  the Consumers.

Today traditional outdoor advertising taste changing to digital outdoor advertising with the advancement in technology, outdoor advertising has evolved to a highly sophisticated and exciting innovative media. The best news is, outdoor advertising affords effective marketing opportunities for most types of business and it complements other mediums in getting your advertisement seen and heard. Whichever form of outdoor advertising is right for you, it is imperative that you create an ad that will be memorable. Outdoor  advertising  can  be:

Anything: From billboards to digital boards, from bus wraps to kiosks.

Anywhere: From highways to city streets, from airports to shopping malls.

Anytime: From morning ‘til night with dynamic content and always on displays that grab people’s attention when they’re on the go.

Comparing outdoor ads to other advertising options: Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays — like billboards. With TV, radio, print and the Internet, Consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window.

A Brief History of Outdoor Advertising

———— The Roots of Billboard Advertising

Humans have been creating wall art since the time we lived in caves. What the wall art was used for, and at what point it crossed from artistic display to marketing for a business is an interesting question. In 1450, the ancient Egyptians the government was using images carved into stones to post the laws and regulations of the land. This carving into stones may, in a way, have been the oldest form of outdoor advertising.

Modern advertising was introduced through the handbill. In 1796 the first illustrated poster was made when the lithographic process was perfected.

1835: The first large outdoor poster (more than 50 square feet) in America debuted in New York when Jared Bell printed one for a circus.

1850: Exterior advertising was first used on street railways.

1867: The first leasing of billboards was recorded.

1870: Nearly 300 small sign-painting and bill posting companies were in operation.

1871: Michigan formed the first state bill posters association.

1872: The International Bill Posters’ Association of North America was formed in St. Louis.

1890: A National Association is Formed.

1891: The Associated Bill Posters’ Association of the US and Canada was formed in Chicago.

1900: A standardized billboard structure is established in America. Big advertisers like Kellogg’s and Coca Cola were able to start advertising nationwide.

1912: Standardized services were available to national advertisers in nearly every major urban center.

1913: The industry association established an education committee which served to encourage members to donate public service advertising.

 1915:  The National Outdoor Advertising Bureau (NOAB) was formed.  It served the needs of advertising agencies and regularly inspected billboards.

1920:  The first outdoor advertising company was listed on the New York Stock Exchange.

1925: The first major merger of outdoor advertising assets took place. The Fulton Group and the Cusack Co. combined to become the General Outdoor Advertising Company (GOA).

1931: Outdoor Advertising, Inc. (OAI) was established to promote outdoor advertising and later merged with OAAA.

1934: The industry established the Traffic Audit Bureau to provide advertisers with data to determine outdoor audience size.

1942: OAAA introduces the OBIE Awards. The Coca-Cola “Yes Girl” design wins the first Best of Show Award.

1958: Congress passed the first federal legislation to voluntarily control billboards along Interstate highways. The law was known as the Bonus Act because states were given bonus incentives to control signs.

1962: French outdoor company JCDecaux(now one of the largest media owners) introduced the bus shelter.

1965: President Lyndon Johnson signed the Highway Beautification Act into law. It controlled billboards on Interstate and some primary highways by limiting them to commercial and industrial areas and by requiring states to set size, lighting and spacing standards.

1970: Billboard companies commissioned research on the creation of messages by computer. Ultimately, this led to computer painting on vinyl.

1972: Tobacco advertising was banned on broadcast media leaving print and outdoor as its most popular advertising venues.

1975: The Outdoor Advertising, Inc. (OAI) developed a campaign to measure billboards effectiveness.

1990:  A standardized billboard structure was established in America, Digital technology allowed computer-painted outdoor advertising to replace hand-painted boards.

1991: After two years in the logo sign business, Lamar wins the contract to build logo signs on interstate highways in Ohio.

1992: The Company opens Lamar Graphics, a printing division, and begins silk screening posters.

1997: Lamar Graphics begins printing digitally, using technology in place of the traditional silk screen process.

1999: Outdoor advertising for tobacco was banned.

2005: The first digital billboards were installed and now, it seems like we are right back where it all stared, as digital signage becomes increasingly popular among business to attract customers or inform guests, in 100 years we just traded the paint for the pixels but the message is still the same.